View our large online collection of babywear and accessories for B2B and wholesale

Wholesale/ Trade Only


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About Us

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Sunrise Traders Ltd are manufacturers, wholesalers and distributors specialising in Baby and Childrens clothing and Schoolwear.  Our wholesale division also trades under the name of NEW YORK KIDS which serves the independent traders in the midlands and now nationwide. 

We are wholesalers and distributors and therefore this website is for TRADE CUSTOMERS ONLY.  Although there is no minimum order, all items come in fixed small packs and therefore you are required to purchase the pack which will have an assortement of colours and sizes as normally required by retailers. 
You can register on our website and create your free trade account with us. You cannot order from this website without creating a trade account.  Once you register, you will get instant access to our collections.  We recieve new items each day, so every time you login, you can see different items for your selection.
On this website, you can select your items and place them in your shopping cart. We do not take payments on the website at this stage.  When you send us your shopping cart, we will pack the items and personally get in touch with you via phone or email to inform you about the details of your order and carriage costs.  We will email you your invoice for checking.  Once approved goods are shipped upon recieving payment.  We accept credit card, debit card, paypal, bank tranfer and various charges may apply. 

The management have over 30 years of experience  of the clothing trade and have a philosopy of providing style, design and added value at a minimal cost.

Our ranges include seasonal collections for Autumn/Winter and Spring Summer and also schoolwear basics that sell all year round.  Our collections include casual and sporty childrens clothing suitable for all occassions.  We have ranges for newborn to twelve years.  We are firmly established in the UK market and we also have an extensive European customer base of wholesalers and multiple retailers in France, Belgium, Holland, Scandinavia and Ireland.  

We distribute under several brands for various collections.  Our brands are –
Baby Aardvark – newborn to 3months
Aardvark – 0-6 months
Papous – 0-12months,
Sweet Elegance – Girls Fashion from 0-6years
Scruffy Bear - new born baby - tiny baby - 12months
Preppy Schoolwear -  Schoolwear brand which is well known in the UK market as a reliable brand with consistant quality.
Jam Jam - pyjamas for all ages for kids

We have our own in house design team which designs our collections as well as for customers own private labels on contract basis.  We are constantly studying market trends and aim to provide customers with upto date collections with the most value-added benefits.

Our collections are manufactured in Asia in co-operation with our partner factories with whom we have long standing relationships.  We import directly and operate full warehousing and distribution facilities within our premises. We have over 500 product lines in stock throughout the year.