Sunrise Traders Ltd are manufacturers, wholesalers and distributors specialising in Baby and Childrens clothing and Schoolwear.  Our wholesale division also trades under the name of NEW YORK KIDS which serves the independent traders in the midlands and now nationwide.  

The management have over 30 years of experience  of the clothing trade and have a philosopy of providing style, design and added value at a minimal cost.

Our ranges include seasonal collections for Autumn/Winter and Spring Summer and also schoolwear basics that sell all year round.  Our collections include casual and sporty childrens clothing suitable for all occassions.  We have ranges for newborn to twelve years.  We are firmly established in the UK market and we also have an extensive European customer base of wholesalers and multiple retailers in France, Belgium, Holland, Scandinavia and Ireland.  

We distribute under several brands for various collections.  Our brands are –
Baby Aardvark – newborn to 3months
Aardvark – 0-6 months
Papous – 0-12months,
Sweet Elegance – Girls Fashion from 0-6years
Tough League girls – Girls Sports Style Clothing upto 6years
Tough League Boys – Boys Sports Style Clothing upto 6years
Urban Storm Girls – Girls Streetwear upto 12years
Urban Storm boys – Boys Streetwear upto 13 years
Preppy Schoolwear -  Schoolwear brand which is well known in the UK market as a reliable brand with consistant quality.

Jam Jam - pyjamas for all ages for kids

We have our own in house design team which designs our collections as well as for customers own private labels on contract basis.  We are constantly studying market trends and aim to provide customers with upto date collections with the most value-added benefits.

Our collections are manufactured in Asia in co-operation with our partner factories with whom we have long standing relationships.  We import directly and operate full warehousing and distribution facilities within our premises. We have over 500 product lines in stock throughout the year.